Fly, reel, and float!

The most distinctive feature is its innovative lip, the "Riser Lip. It is not a lip that makes the lure dive like conventional minnows and shads, but a lip that does the exact opposite: it raises the "heavy body" of the lure to the surface, which produces an outstanding casting distance.

The 007R is an item that enables anglers to reach long distances that are beyond the reach of similarly sized topwater plugs, making it possible to attack the surface of the water.

The 007R is effective in situations where boils occur frequently, such as in rivers and reservoirs. The 007R's excellent casting distance allows the angler to target boilies at a distance. The action and realistic form of the lure, which looks like a small fish running away from the surface of the water, will make even selective bass bite it.

The lure is 70 mm in length and weighs 8.2 g. Its low aerodynamic drag and weight make it easy to cast long distances.

It has an exquisite silhouette with a baitfish-like action that is hard to miss.