The first soft lure in the Bay RUF series, “BR FISH”.

The concept is to catch fish in high-pressure areas.

The distinctive finely moving tail faithfully reproduces the wave motion of a small fish's tail fin.

The slim body shape is comfortable even for fish that are not biting.

Combined with the “BR Head,” the lure has a dual role.

When the lure is in the forward direction, it swims naturally when simply reeled in, and can be used to lure fish slowly in night games.

When the lure is inverted, it produces a sharp darting action.

This lure can be used during the daytime when it is easy to be overlooked, or when the lure is inactive.